What we as Members of the Reverse Logistics Association do is important.
I have spent much of my professional career either in sales or marketing, with quotas and objectives mainly focused on “moving goods”. Selling goods, with forward logistics, is usually a matter of being competitive on price and products, growing the market, working with retailers to get prominent positioning, and finding new ways to move more goods.
Reverse logistics represents reverse sales, an unhappy customer, and a disposition decision.
Life in returns and reverse logistics is about opposite thinking – how do we stop goods from coming back, as well as what do we do with returned products to minimize loss, maximize asset recovery, and avoid disposal issues. As RLA Members, we are not only about growing the business. The growing e-commerce sales volume at much higher return rates, and the Internet of Things connectivity issues are guaranteed to increase business for every company involved with reverse logistics.
The RLA Conference is titled The Circular Economy for a reason.
Transitioning to a circular economy aims at reducing the negative impacts of the returns. This represents a shift that builds business and economic opportunities, and provides environmental and societal benefits.
New ideas and solutions for the growing Circular Economy are needed
to improve products for happier customers, help reduce returns, make reverse logistics much more efficient, and recycle goods back into other manufacturing. Members of the RLA will provide the ideas and solutions. Our focus on all aspects of reverse logistics will also help create the Circular Economy more than other aspects of the consumer goods industry.