14 April 2017 – Technology, in all its latest avatars artificial intelligence, big data, internet of things and augmented/virtual reality is presenting new challenges to fashion retail as much as it is redefining the fundamentals of the industry.
In an industry where Omnichannel the concept of brick and mortar stores complementing e-Retail and vice-versa has been a buzzword for a while, there still is a dearth of a powerful and viable strategy to use this idea to deliver better return on investment for e-commerce and brick and mortar retailers alike.