Upcycling trash into treasure isn’t a new concept, with backpacks made from old cars, coffee cups made from coffee, and craft beer made from recycled human pee all in production right now.
But there’s a new company looking to our most prevalent modern trash types, from cigarette butts to smartphones, to create some pretty slick homewares.
New upcycled design startup Pentatonic is the brainchild of CEOs and partners Jamie Hall and Johann Boedecker. Their main mission? “To lead the world into the circular economy.”